No B.S. Price Strategy: The Ultimate No Holds Barred Kick by Dan S. Kennedy,Jason Marrs

By Dan S. Kennedy,Jason Marrs

Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small company vendors to take keep an eye on in their earnings by means of taking cost of the resource: their fee. marketers are dared to reconsider their each trust approximately pricing and take a extra inventive, daring process, utilizing expense to their severe virtue and letting them be as ecocnomic as attainable. freeing small company proprietors from all worry and timidity towards pricing, Kennedy and Marrs educate small enterprise vendors discover the way to steer clear of the nine final cost and cost disasters together with extra hindrance approximately rivals’ decrease costs, attracting clients who purchase via fee, and never delivering top class pricing innovations. additionally they show the best way to with no harm, the key to cost elasticity, find out how to cut loose from the price-product hyperlink, and, most significantly, easy methods to set costs for the best earnings. • Kennedy and Marrs reveal little-known revelations concerning the energy of pricing together with: • the nine final cost and cost mess ups • the trick in the back of discounting with out devaluing • the five price-related propositions to be anxious with • the million-dollar mystery at the back of “FREE” • tips to win cost wars with opponents • • Covers pricing techniques particular to recessions

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