Strategies of Multinationals in Central and Eastern Europe: by Yordanka Chobanova

By Yordanka Chobanova

the point of interest of the examine is at the greater foodstuff processing businesses, which invested in crucial and japanese Europe – particularly Nestlé, Unilever and InBev - and analyses the reasons of funding and the access options of nutrition MNEs, outlines their contribution to the neighborhood improvement and stresses the nationwide actors as forces to embedded FDI.

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