A Business History of the Swatch Group: The Rebirth of Swiss by P. Donzé

By P. Donzé

This ebook deals an in depth and whole research of the tactic which enabled the Swatch team to set up itself at the global marketplace. specifically, it tackles the problems of creation restructuring, with the hole of subsidiaries in Asia, and the implementation of a brand new business plan, characterised via the circulate in the direction of luxury.

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