Werbebriefe: Textbausteine für perfekte Mailings (Alles, was by Michael Brückner

By Michael Brückner

Kleine und mittelständische Unternehmen setzen oft – aus vielen guten Gründen – auf Direkt-Mailings. Doch den reizüberfluteten Kunden mit verführerischen Angeboten in keeping with put up hinterm Ofen hervorzulocken, will gerade in Zeiten der Social Media gelernt sein. Eine geschickte Strategie ist das A und O jeder Werbeaktion – ob guy nun an die Neugier, die Eitelkeit oder das Gewissen seiner Zielgruppe appellieren will. Michael Brückners Praxishandbuch zeigt, wie guy seine Verkaufsargumente sprachlich perfekt inszeniert: von der Dramaturgie über die Technik bis hin zur Optik. Headline, Ansprache, Einstieg, Angebot, Schlussformel. Ein guter short ist ein kleines Kunstwerk – und wandert auch nicht in den Papierkorb!
-Die Bausteine erfolgreicher Mailings
-Die geschicktesten Strategien
-Den richtigen Ton treffen
-Mit Musterbriefen, Checklisten und Praxistipps

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