The Startup Playbook: Secrets of the Fastest-Growing by David S. Kidder,Reid Hoffman

By David S. Kidder,Reid Hoffman

based on the Kauffman Index of Entrepreneurial job, greater than 565,000 new companies have been created in 2010 within the usa alone—each one among them hoping to strike gold. The Startup Playbook may help them be successful. Going insider to insider with remarkable entry, New York Times bestselling writer and Clickable CEO, David Kidder, stocks the hard-hitting studies of a few of the world’s so much influential marketers and CEOs, revealing their such a lot heavily held recommendation. Face-to-face interviews with forty founders supply readers key insights into what it took to construct PayPal, LinkedIn, AOL, TED, Flickr, and so on into loved ones names. particular sections comprise subject matters starting from how one can decide on the precise inspiration to pursue to discovering investment and overcoming inevitable stumbling blocks. In an economic climate not easy swap, The Startup Playbook is the go-to for marketers huge and small.

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