How to Think Like the World's Greatest Marketing Minds: by Layton Turner

By Layton Turner

In today’s global of great consolidation and mega-mergers, company good fortune is based greater than ever upon inventive branding tools, top-notch exposure schemes, and state-of-the-art advertising plans to insure that one’s association sticks out primarily others. And the icons profiled during this valuable publication of commercial classes are the undisputed masters of “stand-out” advertising. writer Marcia Layton Turner showcases the vintage advertising master-plans of our time and lays out a refreshingly sensible technique that may be utilized by executives and marketers in any who're seeking to replica the luck of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.

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