Global E-Commerce and Online Marketing: Watching the by Nikhilesh Dholakia,Wolfgang Fritz,Ruby Roy Dholakia,Norbert
By Nikhilesh Dholakia,Wolfgang Fritz,Ruby Roy Dholakia,Norbert Mundorf
Specialists from enterprise and academia current a meticulously researched, compelling exam of the forces of globalization, innovation, and incessant technological competition—and the profound influence they're having at the evolution of e-commerce and affiliate marketing. The editors and members to this designated, broad ranging quantity probe the elemental, long term drivers of the net infrastructure, e-commerce types, advertising techniques and buyer behaviors, mixing insights from the united states, Europe, and the Asia-Pacific international locations. they give clean realizing of why definite e-commerce practices paintings and why a few do not, noting particularly Internet-based deciding to buy. With functional managerial suggestion, vital empirical findings, and new how one can understand the intricacies of the fast-morphing global of contemporary enterprise. The book's international viewpoint and interdisciplinary viewpoints give you the framework advertising executives and their best point colleagues intend to make feel of an onslaught of occasions in the course of coming months, even years, and abilities to aid their businesses prosper from them.
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