Gender and Entrepreneurship: An Ethnographic Approach by Attila Bruni,Silvia Gherardi,Barbara Poggio

By Attila Bruni,Silvia Gherardi,Barbara Poggio

Entrepreneurship should be learn as a cultural and financial phenomenon. in recent years, gender has turn into an expanding impact on entrepreneurship. This groundbreaking new learn considers either gender and entrepreneurship as symbolic varieties, taking a look at their various styles and social illustration. proposing an ethnographic research of the gender structuring of entrepreneurship, this paintings employs 3 strategies:
A serious survey of gender experiences which argues that entrepreneurship is a cultural version of masculinity that obstructs the expression of different models;
'Reflexive' ethnographic remark performed in 5 small businesses which describes how enterprise cultures are 'gendered' and the way gender is the made of a social practice;
An research of the way discursive and narrative practices in enterprise cultures represent gender and entrepreneurship.

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