Digitalization: The Consumer in the Digital Age, E-commerce by Marc Wiefel,Michal Gregus

Doctoral Thesis / Dissertation from the yr 2016 within the topic company economics - company administration, company Governance, Comenius collage in Bratislava (Management), language: English, summary: the current paintings explores the impression of the worldwide megatrend of digitalization at the enterprise version of small and midsize businesses, particularly on retail. essentially, the revolutionized seek and buying habit of shoppers is within the heart of the research. companies around the globe have to adapt to the electronic buyer, differently they're going to easily be consolidated. The center query this paintings attempts to reply to, is the additional improvement of on-line buy habit, exactly the speculation, that merely on-line buy will stagnate or maybe decelerate for convinced product different types. with the intention to have a greater figuring out of the present scenario between small and midsize businesses at the wisdom approximately digitalization, a web survey with greater than a hundred engaging leaders from retail businesses has been achieved. the most half for discussing the speculation relies at the version of uneven details among purchasers and vendor, the central Agent thought by means of Georg Akerlof. details asymmetry is the foremost to appreciate varied facets that influence on e-commerce. Key leavers (selected) to steer info seek and buy are enormous facts, social isolation, cyber crime and competitive advertising and marketing. one of many conclusions is, that The primary Agent idea, built rather many years sooner than digitalization begun, remains to be legitimate and there are diverse professionals and cons in “the previous” and the electronic global, in regard to uneven info. actually digitalization is unstoppable, yet for convinced items and industries, on-line buy habit will stagnate or reduce. The version of uneven details allows transparent innovations and assistance for small and midsize businesses to guage urgency to conform electronic shopper buy behavior.

Key phrases: digitalization, e-commerce, electronic convergence, details asymmetry, significant Agent conception, electronic buyer, omni-channel retail