By James K Yuann,Jason Inch,Jean-Paul Larçon
This ebook examines the increase of chinese language businesses in foreign markets over the last twenty years of speedy growth of the chinese language economic system. The fruit of a collaboration among top enterprise colleges, HEC Paris and the varsity of Economics and administration of Tsinghua college, it offers a accomplished review of the concepts of chinese language multinationals by way of overseas advertising and branding, M&As and foreign joint ventures, administration of know-how, association and human source administration, etc.
The techniques of numerous recognized businesses are defined intimately, together with Baosteel, chicken, Haier, Hisense, Huawei applied sciences, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
- Corporate thoughts of chinese language Multinationals (Z-M Jin)
- China's pass worldwide coverage (Z-X Li)
- China's Outward international Direct funding (Z-X Li)
- The Internationalization means of chinese language Multinationals (R-P Kang)
- International advertising concepts of chinese language Multinationals: The adventure of poultry, Haier, and TCL (Z-H Hu & G Wang)
- Technology-Based pageant and chinese language Multinationals (J-P Larçon & G Barré)
- Innovation and data move in chinese language Multinationals (D-H Li)
- Corporate tradition and association of chinese language Multinationals (Y-H Wang)
- Chinese Multinationals and international worth Chains Lenovo (F Duhamel)
- Alliances, Joint-Ventures and chinese language Multinationals (P Dussauge)
Readership: teachers, graduate scholars and company executives and pros attracted to chinese language business.
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