Category: Internet

By André Lönser

Im Buch "Gesucht. Gefunden. Gekauft. - Erfolgreiches internet affiliate marketing für den Mittelstand" wird verständlich und praxisorientiert erklärt, wie kleine mittelständische Unternehmen und Selbstständige:

1.ihre bestehenden Marketingaktivitäten on-line ausbauen,
2.lokal gewinnbringend zur Wirkung bringen und
3.unentdeckte Potenziale aufspüren sowie lukrativ für sich nutzen können.

Schon allein der Blick in die Inhaltsübersicht verrät, dass dazu weit mehr gehört als eine Optimierung der eigenen Homepage. Schritt für Schritt erfahren Sie, was once sich genau hinter dem Kyberon Strategie Konzept verbirgt. Kundenunternehmen sowie companion, die diese Strategie mitentwickelt haben und / oder für Ihren wirtschaftlichen Erfolg nutzen, kommen im Buch ausführlich zu Wort. Ein Umstand, der diesem Buch eine sehr extensive Praxisnähe verleiht. Auf Augenhöhe wird Lesern aus dem Mittelstand aufgezeigt, wie sie ihre ganz eigenen Unternehmenskonzepte zukunftsorientiert auf das onlinestrategische Zeitalter des lokalen Marketings vorbereiten und ausrichten können.

Sie erfahren, dass die statistisch bewiesene Hauptlinie des Mittelstands, sich auf site- und Suchmaschinenoptimierung zu konzentrieren, nur in Teilen greift. Das direkt an KMUs adressiertes Fachbuch schafft es, die Vernetzung verschiedenster lokaler und globaler Marketinginstrumente zu verdeutlichen und ungeahnte Chancen für kleine und mittlere Unternehmen zu veranschaulichen.

So wird beispielsweise klargestellt, dass etwa 4,7 Milliarden Suchanfragen weltweit professional Tag, nicht ungenutzt sein dürfen. Denn jede Anfrage stellt eine mögliche Auftragsvergabe dar. 2 von three net Usern nehmen nach ihrer Internetrecherche Kontakt zu regionalen Unternehmen auf. Gemeinsam mit zahlreichen Partnern werden auf der einen Seite diese Entwicklungen aufgedeckt und wegweisende Zukunftstrends aufgezeigt. Auf der anderen Seite erfahren Sie, wie Sie diese für sich und Ihr Unternehmen nutzen können.

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By Dan C. Marinescu

Complex platforms and Clouds: A Self-Organization and Self-Management Perspective offers insights into the elaborate international of self-organizing platforms. huge scale allotted computers have advanced into very complicated structures and are on the aspect the place they should borrow self-adapting organizing techniques from nature.

The booklet explores complexity in immense disbursed structures and within the usual approaches in physics and chemistry, development a platform for knowing how self-organization in titanic disbursed structures might be completed. It is going past the theoretical description of self-organization to provide ideas for designing self-organizing platforms, and concludes by way of exhibiting the necessity for a paradigm shift within the improvement of large-scale platforms from strictly deterministic to non-deterministic and adaptive.

  • Analyzes the impact of self-organization utilized to machine clouds
  • Furthers examine on ideas of self-organization of computing and verbal exchange platforms encouraged via a wealth of self-organizing techniques and phenomena in nature and society
  • Presents a special research of the sphere, with ideas and case studies

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By Branko Ajzele

Harness the ability of Magento 2 – the latest model of the world's favorite e-Commerce platform in your on-line store

About This Book

  • Set up, configure, and tool up your Magento setting from improvement to production
  • Master using net API to speak with the Magento approach and create customized services
  • Create customized modules from scratch to increase the middle performance of the Magento system

Who This e-book Is For

This e-book is meant essentially for intermediate to professional-level personal home page builders who're attracted to Magento improvement. For backend builders, numerous issues are coated that might help you regulate and expand your Magento 2 shop. Frontend builders also will locate a few insurance on easy methods to customise the glance of the location within the frontend.

What you'll Learn

  • Set up the advance and creation setting of Magento 2
  • Understand the hot significant options and conventions utilized in Magento 2
  • Build a miniature but fully-functional module from scratch to control your e-commerce platform efficiently
  • Write types and collections to regulate and seek your entity data
  • Dive into backend improvement corresponding to growing occasions, observers, cron jobs, logging, profiling, and messaging features
  • Get to the middle of frontend improvement reminiscent of blocks, templates, layouts, and the topics of Magento 2
  • Use token, consultation, and Oauth token-based authentication through a variety of flavors of API calls, in addition to growing your individual APIs
  • Get to grips with trying out Magento modules and customized issues, which kinds a vital part of development

In Detail

Magento is without doubt one of the most fun, versatile, and customizable e-commerce structures. It will give you an in depth suite of strong instruments for developing and dealing with an internet shop. After years of improvement, Magento 2 introduces itself with a robust emphasis on modularity, internet API's, automatic trying out and total new know-how stack platform. The long-awaited Magento 2 unencumber introduces an entire new e-commerce platform to advance on-line shops. The all new Magento 2 structure, net APIs, and a number of alternative positive aspects are both hard to grasp up to they're intriguing to use.

This publication will ease the training curve by means of providing step by step tips on how you can expand the middle performance of your Magento 2 store.

This publication is your one-stop advisor to construct and customise a top quality e-commerce site from the newest model of 1 of the biggest, quickest starting to be, and preferred e-commerce platforms—Magento 2.

We initiate with an advent to the elemental suggestions of Magento to provide you a origin to paintings from. We then flow directly to configure the improvement and uncomplicated construction atmosphere for Magento. After this, you will get to grips with the foremost recommendations and conventions which are new to the Magento 2 platform. We then delve deeper to get to the middle of computerized deployments, persisting info, writing information fixture scripts and employing quite a few backend and frontend ameliorations. As we close to the tip of the booklet, you'll learn how to make API calls and write computerized assessments. ultimately, you'll be guided via construction a full-blown helpdesk module from scratch.

By the top of this booklet, you've got realized a variety of recommendations to increase and customise your Magento 2 shop to slot the necessities of your business.

Style and approach

This booklet is a mixture of theoretical and step by step techniques, defined in a conversational and easy-to-follow kind. themes are defined sequentially, giving exact factors of the fundamental and complicated positive factors to get you engaged on Magneto 2.

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By Stephen R Smoot,Nam K Tan

inner most cloud computing helps you to consolidate various firm structures into person who is cloud-based and will be accessed by way of end-users seamlessly, despite their position or alterations in total call for. professional authors Steve Smoot and Nam okay. Tan distill their years of networking event to explain how one can construct firm networks to create a personal cloud. With their thoughts you are going to create cost-saving designs and bring up the flexibleness of your business, whereas holding the protection and keep watch over of an inner community. Private Cloud Computing offers a whole cloud structure for company networking by means of synthesizing WAN optimization, next-generation facts facilities, and virtualization in a network-friendly means, tying them jointly right into a whole answer that may be gradually migrated to as time and assets permit.

  • Describes next-generation information middle architectures resembling the digital access-layer, the unified information middle textile and the "rack-and-roll" deployment model
  • Provides an outline of cloud safety and cloud administration from the server virtualization perspective
  • Presents real-world case reviews, configuration and examples that let you simply follow sensible knowledge in your present firm environment
  • Offers powerful deepest cloud computing ideas to simplify the expensive and not easy problem of firm networking and department server consolidation

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By Imad M. Abbadi

Written by way of a professional with over 15 years’ event within the box, this ebook establishes the rules of Cloud computing, construction an in-depth and numerous figuring out of the applied sciences at the back of Cloud computing.

In this ebook, the writer starts with an advent to Cloud computing, featuring basic recommendations comparable to reading Cloud definitions, Cloud evolution, Cloud prone, Cloud deployment varieties and highlighting the most demanding situations. Following on from the creation, the ebook is split into 3 elements: Cloud administration, Cloud defense, and useful examples.

Part one offers the most parts constituting the Cloud and federated Cloud infrastructure
(e.g., interactions and deployment), discusses administration systems (resources and services), identifies and analyzes the most homes of the Cloud infrastructure, and offers Cloud automatic administration prone: digital and alertness source administration providers. half analyzes the matter of building reliable Cloud, discusses beginning frameworks for addressing this problem
– concentrating on mechanisms for treating the safety demanding situations, discusses beginning frameworks and mechanisms for distant attestation in Cloud and setting up Cloud belief anchors, and finally presents a framework for constructing a reliable provenance procedure and describes its value in addressing significant safeguard demanding situations comparable to forensic research, mitigating insider threats and operation administration coverage. ultimately, half 3, in response to useful examples, provides real-life advertisement and open resource examples of a few of the ideas mentioned, and incorporates a real-life case examine to augment studying – specially targeting Cloud security.

Key Features

• Covers intimately major features of Cloud computing: Cloud administration and Cloud security

• provides a high-level view (i.e., structure framework) for Clouds and federated Clouds that is helpful for execs, selection makers, and students

• comprises illustrations and real-life deployment eventualities to bridge the space among idea and practice

• Extracts, defines, and analyzes the specified houses and administration providers of Cloud computing and its linked demanding situations and disadvantages

• Analyzes the dangers linked to Cloud companies and deployment forms and what should be performed to handle the chance for constructing reliable Cloud computing

• offers a learn roadmap to set up next-generation reliable Cloud computing

• comprises workouts and suggestions to difficulties in addition to PowerPoint slides for instructors

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By Michael Cross

Social networks, really public ones, became a part of the cloth of ways we converse and collaborate as a society. With price from micro-level own networking to macro-level outreach, social networking has develop into pervasive in people’s lives and is now turning into an important motive force in company. those new systems have supplied new ways to many serious company services, together with choosing, speaking, and amassing suggestions with shoppers (e.g., fb, Ning); finding services (e.g., LinkedIn); delivering new verbal exchange structures (e.g., Twitter); and participating with a neighborhood, small or huge (e.g., wikis). in spite of the fact that, many firms have stayed clear of capability advantages of social networks as a result major dangers linked to them. This booklet may also help a firm comprehend the dangers found in social networks and supply a framework masking coverage, education and expertise to handle these issues and mitigate the hazards awarded to leverage social media of their association. The e-book additionally recognizes that many companies have already uncovered themselves to extra chance than they believe from social networking and gives techniques for "dialing it again" to retake control.

  • Defines an organization's objectives for social networking
  • Presents the hazards found in social networking and the way to mitigate them
  • Explains easy methods to keep non-stop social networking security

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By David Dittrich,Peter Reiher,Sven Dietrich

Suddenly your internet server turns into unavailable. in the event you examine, you recognize flood of packets is surging into your community. you have got simply develop into one of many millions of sufferers of a denial-of-service assault, a pervasive and transforming into chance to the web. What do you do?

Internet Denial of Service sheds mild on a fancy and engaging kind of laptop assault that affects the confidentiality, integrity, and availability of hundreds of thousands of pcs world wide. It tells the community administrator, company CTO, incident responder, and pupil how DDoS assaults are ready and achieved, find out how to take into consideration DDoS, and the way to rearrange machine and community defenses. It additionally presents a set of activities that may be taken sooner than, in the course of, and after an attack.

Inside, you will discover accomplished info at the following topics

  • How denial-of-service assaults are waged
  • How to enhance your network's resilience to denial-of-service attacks
  • What to do while you're focused on a denial-of-service attack
  • The legislation that follow to those assaults and their implications
  • How usually denial-of-service assaults happen, how robust they're, and the types of wear and tear they could cause
  • Real examples of denial-of-service assaults as skilled via the attacker, sufferer, and unwitting accomplices

The authors' vast adventure in dealing with denial-of-service assaults and studying security techniques is laid out basically in useful, particular terms.

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By Rajkumar Buyya,James Broberg,Andrzej M. Goscinski

the first function of this e-book is to seize the cutting-edge in Cloud Computing applied sciences and functions. The ebook also will goal to spot strength learn instructions and applied sciences that may facilitate production a world market-place of cloud computing companies assisting clinical, commercial, company, and purchaser purposes. we think the ebook to function a reference for better viewers corresponding to structures architects, practitioners, builders, new researchers and graduate point scholars. This sector of study is comparatively contemporary, and as such has no present reference booklet that addresses it.

This ebook can be a well timed contribution to a box that's gaining substantial learn curiosity, momentum, and is predicted to be of accelerating curiosity to advertisement builders. The ebook is focused for pro machine technological know-how builders and graduate scholars specially at Masters point. As Cloud Computing is famous as one of many most sensible 5 rising applied sciences that would have an immense influence at the caliber of technology and society over the subsequent two decades, its wisdom may also help place our readers on the vanguard of the field.

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By Petra Sammer

Gute Geschichten ziehen uns in ihren Bann, bewegen uns und bleiben uns in Erinnerung. Wer etwas zu sagen hat, tut deshalb intestine daran, Geschichten zu erzählen.
Das erkennen auch immer mehr Kommunikationsprofis aus advertising and marketing und PR: Mit rein rational vermittelten Informationen finden sie bei ihren Zielgruppen deutlich schwerer Gehör als mit tales, die Kopf und Herz ansprechen. Das conflict schon immer so, und es gilt ganz besonders in Zeiten, in denen digitale Medien so viele neue Möglichkeiten für Unternehmen und Marken bereithalten.

Storytelling hat sich deshalb in den letzten Jahren zu einer der erfolgreichsten Techniken moderner Unternehmenskommunikation entwickelt. Dass es nicht bloß ein Modebegriff für etwas Altbekanntes ist, sondern eine Kunst, die zu beherrschen sich lohnt, beweist Petra Sammer in diesem Buch - unterhaltsam, praxisnah, mit vielen Tipps und Checklisten. Die Bausteine einer guten Geschichte: Jede gute Geschichte ist anders, aber ein paar Dinge haben alle gemeinsam: einen Grund, erzählt zu werden, einen Helden, einen zu lösenden Konflikt, Emotionen und Viralität.

Mit Geschichten zur sinnstiftenden Marke: Ob Unternehmensgeschichte, Markengeschichte oder Produktgeschichte: Finden Sie zunächst das tiefere Anliegen Ihrer tale. Es hängt in der Regel eng mit Ihrer Positionierung zusammen.
Transmediales Storytelling - Geschichten im Netz: Die Erzählweisen werden vielfältiger: Sie können Ihre Geschichten heute transmedial, offen, flexibel, nichtlinear und experimentierfreudig erzählen - und Ihr Publikum dabei einbeziehen.
Einprägsames und emotionales Erzählen: Verstehen Sie die Grundemotionen und neuronalen Auslöser, und erzeugen Sie Emotionen gezielt in Wort, Ton und Bild.
Mit Kreativtechniken zu starken tales: Gute Geschichten zu finden, ist keine Zauberei. Erprobte Techniken helfen Ihnen - vom intelligenten Fragen und Zuhören über Perspektivwechsel bis hin zu Story-Workshops mit dem Team.

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By Eduardo Casas Herrer

¿Qué es los angeles internet profunda (deep net) o pink oscura (dark net)? ¿Hay que tenerles miedo? ¿Es, acaso, como pasear por los bajos fondos de una ciudad? ¿Hemos de cuidar nuestra confianza en los angeles red?

No solemos pararnos a pensar cómo funciona un motor de búsqueda de web, y es precisamente en su manera de actuar donde se encuentra su punto débil: los angeles araña. Por mucho que se esfuerce el robotic, hay lugares a los que no es capaz de llegar porque no está diseñado para ello. Y de esa crimson oscura a l. a. que no puede acceder solo es noticeable el uno por ciento, el resto está escondido, como si de un iceberg se tratara.
Negocios ilegales, tráfico de armas y de productos, muertes retransmitidas, pornografía infantil… conforman el lado negativo de web; un pozo sin fondo que se abre desde nuestras pantallas. El autor de este libro, miembro del Cuerpo Nacional de Policía, que lleva desde 2004 trabajando en los angeles Brigada de Investigación Tecnológica (BIT), nos explica con outstanding claridad cómo persiguen sin tregua y sacan a los angeles luz los delitos de ese universo desconocido de l. a. red.

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