Black Social Dance in Television Advertising: An Analytical by Carla Stalling Huntington

By Carla Stalling Huntington

The effect of dance upon shoppers has lengthy been understood through advertisers. This paintings investigates using black social dance in tv ads. masking the Nineteen Fifties during the 2010s within the usa, dance is proven to supply worth to manufacturers and to impact intake reports. An interdisciplinary paintings drawing upon anthropological, phenomenological and cultural theoretical ways, the textual content presents a thought of dance for a tradition that has continuously drawn upon African-American arts to promote products.

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